Executive Director – Growth
Sohini Rajola is associated with NPCI as the Executive Director - Growth, bringing with her a wealth of experience and a strong passion for building impactful financial solutions.
In her role, she’s focused on making NPCI’s payment products more accessible, useful, and widely adopted. From improving what’s already working to exploring fresh ideas, Sohini is helping shape how NPCI connects with both institutions and everyday users.
A big part of her work also involves collaborating with banks, fintechs, regulators, and government bodies — all with the goal of strengthening NPCI’s reach and relevance in the market.
With over two decades in the banking and payments industry, Sohini has worn many hats. Before NPCI, she led Western Union’s business across the Asia Pacific region. And before that, at Axis Bank, she played key roles in digital banking and card services — both areas that saw major shifts under her leadership.
Sohini holds a Postgraduate Diploma in Management (Marketing and Finance) from Symbiosis Institute of Management Studies and a Bachelor of Science from Maharani’s College, Jaipur.