Make it a Cashless Lockdown through #UPIChalega

NPCI in association with the payment ecosystem players have co-created an industry campaign “UPI Chalega” to promote UPI as Easy, Safe, and Instant mode of payment. The campaign is aimed to guide users towards the right usage of UPI and help create a habitual change, use of UPI in their daily life. The campaign also focuses on safety aspects while transacting on UPI enabled apps.

Stay Home, Stay Safe #UPI Chalega