Lead Loyalty Program

Lead Loyalty Program

Key Skills: 
Loyalty program management
Marketing Program
Rewards Strategy
Job Description: 

Works with in-house customers and/or outside vendors to create marketing programs and supporting assets designed to drive growth of the program 
Analytics and reporting: Tracks progress on key KPIs to monitor the program 
Development and execute the loyalty marketing program monthly calendar 
Collaborate with brand marketing teams to create campaigns that contribute to the programs strategic initiatives 
Manage marketing campaigns in various channels: email, events, social media, etc. 
Partner with IT teams to ensure technical features and functions are meeting expectations and contributing to a positive customer experience 
Lead and monitor loyalty-specific projects to ensure key milestones are met and project requirements are delivered according to timelines and agreements 
Proactively serve as the loyalty program advocate to all key stakeholders, ensuring that the expectations of most loyal customers are met and/or surpassed to ensure long-term success and customer retention 
Identify customer needs based on analytics and research to develop programs and solutions to deliver on those needs 

3+ years of loyalty program management, CRM, retention or acquisition marketing or digital marketing preferred

Job Department: 
Marketing & Branding
Job Location: 
Mumbai
Job Experience Type: 
Job Experience min: 
5 years
Job experience max: 
10 years