Lead Alliances & Loyalty Program

Lead Alliances & Loyalty Program

5-9 years of experience in Alliances, Loyalty, Offers, Rewards
Industry: Banks /Airlines /Travel /E-Commerce /Loyalty
Strong analytical skills
MBA in marketing/finance is preferable

Key Skills: 
Strategic Alliance
Partnership
Job Description: 
  • Acquire, develop, and manage strategic partnerships and local/regional merchants across categories
  • Devise strategic offers for usage and redemption program
  • Design offer based properties like BOGO, Special Friday, festival based programs, seasonality offers etc
  • Drive month-on-month transactions/redemptions of offers, performance evaluation of the offers 
  • Market study and mapping to discover new strategic partnerships
  • Offer campaign management to drive usage of offers
  • Establish strong and long term relationships with merchant by regularly communicating with them on regular basis and responding to specific queries
  • Work with partners/merchants to get status, progress, updates, bottleneck, redemption data on regular basis
  • Management of offers platform and update new offers at regular intervals
  • Regular interaction with West based banks for pitching and adoption of merchant offers strategic and tactical
  • Regular engagement with West based banks marketing/portfolio team for planning and execution of promotional activities/campaigns to drive usage of offers
  • Tracking of offers on regular basis with merchants and banks
  • Prepare monthly, quarterly and annual reports and forecasts
  • Support regional/local marketing activities as and when needed 
Job Department: 
Marketing & Branding
Job Location: 
Mumbai
Job Experience Type: 
Job Experience min: 
5 years
Job experience max: 
10 years